i mean, if you look back to something like 1st edition base set, you had pretty good pull-rates. that set performs well. though, that could be related to it being first, very low supply, etc. but, if you look to ex era, these sets with god awful pull-rates/ bad EV, perform better. though, the same could also be said that the highest performing ex era sets like deoxys also have very low supply.
I’d like to think 1st edition base set has generally good EV, in the sense that all the cards from those packs have value (may not get u back to what you paid, but still), whereas something like deoxys is awful. 90% of the time you’re gonna end up buying a $600+ booster pack and getting $3 of commons and uncommons, plus no hit. im not sure how the ratios compare, relative to the cost of each booster, but yea.
however, if we jump to modern, something like cp6 has generally great pull-rates, but again, low supply. what about tag allstars? pretty decent supply, decent pull-rates, solid growth today.
basically, i think this answer has changed a bit over time. but the constant for performance seems to be low supply, relative to the market. essentially, if the market continues to grow in size, or at least interest in a specific set, theoretically, once a set is out of print, it’s supply will hit that low threshold and grow.
i think whether a set will grow more or less once you hit that supply threshold depends on whether it’s a fun set to open, collect and enjoy. that’s also going to include if there is a rare, highly desirable chase card inside. to me, it is kinda of about what makes a set special. anniversary sets, sets with strong themes, sets with good art, good cards, very popular pokemon, special rarity (like shiny vault), etc.
Off the top of my head, I’d say sets like VMAX Climax, VSTAR universe, shiny star v, eevee heroes for Japanese. Probably Celebrations, Hidden Fates, Evolving Skies, for english. I also think sets like S9 & S10 are great sets, but whether they will perform “well” over time-- well, who knows.
sorry for the novel, just thought I’d word-vomit all my thoughts about sets lol