15 Years Of Collecting Pokemon
A Brief History Of My Journey With E4 & Collecting Pokemon Cards
Collecting Pokemon cards 15 years ago was rarer than a 1st edition Charizard. So rare that even Pokemon websites lacked a dedicated collecting section. PokeGym was the main spot back in the day, but it was entirely about playing the trading card game. I remember lurking for about a year, then on July 26, 2009, 15 years ago to the day, I created the megathread “Where are the collectors at?”
This was made simply out of the relentless desire to discuss collecting pokemon cards. I was online every single day, and have been ever since, please send help! Shortly after, I realized one megathread wasn’t enough, so in 2010, UPCCC was born. You can browse posts from that period here: upccc-archive
At the time everything was very informal. The amount of views per day were maybe 100, mostly from the same few people who just wanted to hang out. Social media wasn’t a thing, Instagram didn’t exist, everything was more niche than a PCL promo! However, a few years later, collecting Pokemon did something it hadn’t before, it became more popular. Social media started to bellossom, graded cards started to expand, to the point where we experienced one of our first hype waves, the 2014 Gold Star bubble. I remember people shipping their PSA orders to worlds 2014, which was unimaginable at the time. Speaking of Worlds 2014, this is where I debuted the name “Elite Fourum”.
Pokemon continued to grow and had one of the first mainstream moments in 2016 with the wombo combo that was Pokemon Go & the 20th Anniversary. With Pokemon becoming more established, it was time to formalize the site. After creating the ultra pun name “Elite Fourum” I designed the logo, and in 2016 I officially changed the site name to E4 as we know it today!
This was a massive year, not only for pokemon, but I did something I never thought I’d do, make videos. Rudy (AlphaInvestments) started making videos in 2016 and a few members suggested I should do the same for Pokemon. The problem is irl I’m reserved. No one has ever called me outgoing, ever. However the relentless passion made it easier to push through the shyness, and thus the non-editing grandma basement videos were born.
Although my YouTube started on a whim, it became the driving force for E4 traffic. This growth continued at a healthy pace until 2020. There are years that carry more weight than others, 2020 is easily top 10 of our lives. It blew Pokémon up overnight! E4 experienced an uptick in traffic, my YouTube and daily “what should I buy” questions were over 9,000! This growth also transformed what used to be an intimate collectible into a mainstream commodity.
The abrupt exposure skyrocketed prices! Multiple veteran members cashed out for good, but most were priced out and asking, “where is the cheaper option”?! The scent of money attracted numerous new schemes in the form of NFTs, mystery boxes/slabs, and just outright gambling. These abrupt changes created heightened animosity, but there were many positives; more people know about Pokemon than ever before! Entire countries not only started collecting in the past few years, but now some even have their own languages printed on cards!
This unprecedented growth created a new climate. Cards now have price charts, and people who talk about those charts, a lot. Promos that were once enjoyed by a select few now generate global pandemonium. Put a grey hat on Pikachu and people Gogh crazy! It’s like 1999, except all those kids are now adults with adult money. The hobby’s rapid evolution meant it was time for E4 to evolve into its final fourm, elitefourum.com.
We can now do magical things like upload photos and have a functional mobile site!
In all seriousness, this is one of the most enjoyable times on E4! Prices have cooled but the passion is persistent; people from all over the globe just enjoying collecting! I never could have imagined the site achieving 2 million views per month!
Pokemon today feels almost like a post-war era. Collectors experienced once in a lifetime chaos compacted into a few years. There are more deterrents that can diminish your passion. The future of Pokémon has never been more unknown than now. One thing that is known — we all enjoy the same hobby. Sometimes that universal value is blurred in our daily competition. Hopefully this brief reflection is a reminder that while the hobby is always in motion, that value remains constant, 15 years later.