Yeah! Google something like “color wheel marketing brands” and you’ll pull up a bunch of infographics and visual charts that break it down lol. And once you start thinking about it and the brands they show as examples, it will all make sense!
When I have consulting contracts for branding/rebranding and especially logo design / web design, I ALWAYS during the early creative stages of the process spend time brainstorming ideas and designs based on colors and the sentiments they evoke in human psychology and behaviour so I refer to those graphs often! And then things start adding up all the time lmao.
** here I just searched it, it pulled up an infographic called “color emotion guide” **
RED —> Excitement / Bold *use an icon of a lightning bolt to represent it* —> Nintendo, Lego, Target, Coca Cola … PSA
BLUE —> Trust / Dependable/ Strength *icon is flexed bicep lol*
—> Dell, FaceBook, JP Morgan … CGC
WHITE / CLEAR / SILVER / MONOCHROME *used ying yang symbol* —> Balance / Neutral / Calm
—> Nike, Apple, New York Times, Mercedes … BGS
——-
Now think about every person when they talk about 1/3 of the above companies and share their opinions, feelings about each one, etc. And their behaviour around their opinions.
PSA —> it’s always a more explosive conversation, they’re prettier (because of what people are used to), something about a PSA 10 is just so “___” Insert adjective here, it’s all more BOLD. We don’t care that our PSA 10 isn’t *actually* a real gem mint and there may actually be a slight too much of an off Center or a touch of whitening… IT’S STILL A 10 AND PSA 10s ARE THE BESTT YAAASS FK SUB GRADES ABD HALF NUMBERSSSS
CGC —> new guys, but no one is questioning their RELIABILITY on their grading and their product as well as the strength in the trust they evoke (apart from some labeling subjective opinions people share) you always hear people being “very satisfied with my CGC sub returns” would use again and recommend aka dependable.
BGS —> BGS, now with a 3rd contender, falls into a more balanced category automatically… 2 extreme opinions on both ends and BGS in the middle. They were first to be objective in realizing a real 10/10 if the scale ends there has to be an extremely rigorously assessed grade to give because of the importance behind the meaning of “perfect”… if you have “shittier” cards that are stronger in other aspects that get you automatic low PSA grades, we can help highlight and offer BALANCE to this problem by recognizing the card’s major flaws but also showcasing the card’s strengths… most people who talk about BGS do so in a very calm and neutral way and the general consensus on them as a company and their grading standards seem to be widely accepted.