Japan card hunting in Tokyo, Osaka, and Kyoto




Back after a 2-week trip to Japan with my wife. She was there for work so I got to tag along and hunt for cards.

In Tokyo I searched in Shibuya, Nagano, Ikebukuro, and Akihabara. In Osaka and mostly stuck to Den Den. And in Kyoto I stayed close to Teramachi-dori area.

I’m not into grading cards or “investing.” I just love the vintage hobby I grew up with and am looking to complete raw binder collections. The advice below only pertains to those with similar goals and not really to anyone looking for slabs.

I found the best deals in hidden stores in Ikebukuro and Shibuya. Sometimes they weren’t even on Google Maps. Any time I bought something I liked at one shop I would ask the owners for advice on where to find the cards they didn’t have I was looking for. This helped a lot to seek out these hidden stores.

By hidden here’s an anecdote to bring it to life: I walk into an empty alley and see no way to get up to the 6th floor where a card shop is supposed to be. After struggling a random man sitting on the street tearing apart cameras tells me to put the code 403 into the pin pad which I do. An elevator opens and takes me to a card shop. After making my purchases and leaving, the elevator stops on the 3rd floor randomly and I find another card shop. I can’t make this up.

Nearly every card I wanted I usually found at half the price if I kept searching. I would be patient and enjoy the hunt. I also heavily negotiated so nearly all the sticker prices you see in the photo are actually 15% higher than what I usually paid for. Even when they say they won’t budge - I eventually convinced them. Just be patient, keep looking, and never assume the sticker price. My best deals involved reaching out to eBay sellers and meeting up in person. It really is a win-win since they can avoid shipping and eBay fees (which are nearly 20%). You can work to split these saving. Even more if you do cash.

Overall had an amazing time. Went to 6 Pokemon Centers, 3 Nintendo Worlds, both Pokemon Cafes and the Sweets Cafe, stayed one night in the Pokemon Hotel, and visited over 60 card shops while hunting in 100 degree weather. Make sure you love the process :slight_smile:

Favorite stores: Surugayas, Hareruya 2, Bee, PDG, Girafull, Ninnin, and anything without a chain (owner operators have the best prices and are most flexible).

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Thanks for sharing! It’s awesome seeing all these cards and hearing about (and living vicariously through) your experience :slightly_smiling_face: Seems like you had a great time and picked up a bunch of nice cards to boot! Just wondering, do you speak Japanese?

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Great haul! Some really cool ones like the Picasso, Masaki, and vending promos! I would love to know which store(s) had the best selection of obscure cards, if you don’t mind me asking.

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Nope! Just an American who doesn’t know any Japanese still :see_no_evil:

Just typed into Google translate for all conversations. It wasn’t too bad - they would just pull out their phone and do the same thing.

I do think this helped tremendously in building relationships with store owners and employees: asking about their favorite cards in their collections, advice on other shops, etc.

I figured I’m in their country so should try my best to communicate in their language.

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could you send me a list of these hidden shops lol
sounds like the legend of zelda NES

how do these owners stay in business with no advertising, PIN-locked doors and cards priced at half of market value

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Oh, that’s interesting to hear. I had assumed from your description that you knew at least conversational Japanese. I don’t travel much, but it’s nice to hear that the language barrier isn’t as much of a problem these days due to technology!

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Of course! Just promise you go for yourself and not to flip :wink: :handshake:

I got the Masaki at Hobby Station in Osaka. I actually didn’t love the price on that one and I saw one half the price (~$50) in good condition at Girafull nearby. Unfortunately that particular Girafull requires cash for foreigners and I was out and my Uber to the airport just showed up but I would definitely recommend them. The other Girafulls don’t require cash luckily. I do hope that Masaki goes to someone for their personal collection - they were my main chase cards on this trip.

I actually really don’t recommend Hobby Station in Tokyo nor Osaka. Their prices were often double or triple eBay - albeit in better condition. These huge corporate mills are not fan-friendly price-wise so generally is a waste of time unless you just like the window shopping. The biggest difference in the Japanese vs American local markets in their respect for great condition cards. What this means is the chase cards are nearly all above raw market price while everything else is below. It’s a bit of apples and oranges since the pricecharting price is more reflective of the US where a raw vintage is going to be PSA 5.

In the US you may find a listing on eBay or a card at an expo that says “NM” when it’s actually ~PSA 5. In Japan NM really is PSA 7+ all around. And unlike in the US if there is a small dent on the back that is barely visible the shop owners discounted heavily which is how I got the CD promo trio for $35 combined. That was from a store in Shibuya called “ 渋谷トレカ専門店 アソブランド”

Most of my vending and VS series came from Bee and Ninnin around Tokyo (they each have multiple locations). The best deals were on ones in their bulk bins or behind the counter that hadn’t been priced yet (I noticed some vending series put the side and politely asked if I could see them and they were cool with it - then after I picked out everything I wanted they priced them really quickly by just marking everything either ¥180 or ¥480). There’s another store on the first floor of the building with Bee in Akihabara that had good prices and wasn’t on Google. I stumbled into it thinking it was Bee. The Ninnin and Bee in Den Den area of Osaka were also great.

In Kyoto go to the Girafull and カードプロ京都店. In Nara go to カードショップすけきよ 奈良 大和西大寺

The surugayas in Akihabara at “ Surugaya Akihabaratoreka Bodogemukan 駿河屋 秋葉原トレカ・ボードゲーム館” is the only one that really had cards, but the condition is just so so and therefore unlike the card shops where condition and price are high the prices are about a third. I actually met a lot of locals here who are eBay sellers so given that this is where they flip cards from it’s a good place for like me that prefers quantity of hits over quality.

“ PDG collector’s shop 秋葉原” in Akihabara has a very impressive collection. And in the building they’re in there are 3 other card shops where I found some great deals on the GR Mewtwo and bulbasaur / chikorita half deck unique arts.

Ikebukuro had a nice store called 福福トレカ 池袋ポケモンカード専門店. Got the JR Celebi and Misty’s Treatment there. Very small but decent prices.

In Nagano there was a Ninnin as well but the main store I liked was called something like “Fun! フセンン”? It doesn’t appear on Google maps but that’s where I got the Trade Please card.

Hareruya 2 in Akihabara was also great for Nippon Airways and Coro Coro promos :slight_smile: Apparently if you show up when they open you can get 3-for-1

The Tomy figures were from the Mandarake in Ikebukuro

Retro games (e.g. blue version with the original box) can be found at Hot Potato or the Shinsaibashi Bookoff in Osaka. The next Bookoff to the south (which is actually a Bookoff Plus) had an incredible card haul including Fan Club Eevee but the prices were 50% above market on basically every card common or not.

This is of course for ungraded vintage finds only. Can’t speak to anything else really. I was a little hesitant to write all of this since my fear is still that random folks on the internet reading this will go to these places with the intention to flip rather than collect - I’m new to this community so I do hope it’s just fans helping fans here. Treating the hobby as an “investment” just makes things inaccessible.

For the fans out there, I hope this helps!

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Thank you for the very informative reply! I have noted down those places and I’m going to be visiting in January for around 2 weeks. One thing I wanted to ask is how common was it for card shops to not accept card? (Also not sure if youd know but i’d like to know if smaller card shops don’t take american express)

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Oh I also forgot about secret elevator store lol: type “ 東京都千代田区外神田3丁目16−14 ダイサンビル 501” into Google Maps.

In general if you type “trading card store”, “hobby store”, and “ ポケモン” (the Japanese shorthand for ‘Pokemon’) you’ll find everything on the map.

Last advice, just because a shop has a 1-star rating doesn’t mean it’s bad. You need to look at the reviews and see why because the majority of locals review the stores based on how easily they could sell their own cards to the store, a very different perspective from someone like me who is looking to buy. In this case the low rated stores with angry reviews from folks trying to sell is actually a good sign.

Channeling a bit of smpratte: at MIT where I teach, we often highlight how the only the way a business can add value in the world (and therefore should even exist) is by either (1) doing something so great that people are willing to pay premiums or (2) find a secret sauce to produce their service at lower costs so they can pass that on.

(1) is pretty tough unless you’re a store that provides strong guarantees on authenticity, condition, or finding something impossible like the legendary bird test gb cards. A bad review from other local sellers may actually signal that the store is good at (2). Obviously if the store is empty in stock then maybe not. But if they have a lot of cards and the bad reviews are from flippers wanting a better deal, you have a much better chance as a buyer to get a lower price compared to if you went to another shop that procured at really high prices (which means their floor price is high to avoid a loss, despite 5 star reviews from sellers who were happy flipping their cards to them for a good amount)

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Every store except the big Girafull in Osaka took Apple Pay (and also just in general American Express was fine) - the smaller Girafulls in Osaka took them too. In fact, the big one just has a weird policy with cash and foreigners that is documented elsewhere online.

The only time I had trouble with cash was restaurants in Osaka and Kyoto, as well as visiting temples and shrines. Any leftover cash after that is good for negotiating better rates on cards since they can avoid taxes (obviously not ethical on their end, but a win for you nonetheless).

Also bring your passport with you. Spending more than ¥5500 at many stores may allow you to get a 10% discount simply from duty free tax laws. They often advertise it but always ask in case - it’s not done everywhere. I know for a fact that Hareruya 2 in Tokyo does this.

Last bit, just another reminder to always negotiate down. Worst they can say is no, the best case is by creating more buyer-side pressure if the whole community haggled more then we’d fight off the tendency for prices to inflate from flippers + eBay social engineering :wink: longshot haha

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Absolute winner of a post, so thank you from me. Will be going in May and want my pickups to resemble yours, nothing crazy, just things slightly easier to purchase in their country of origin!

Just wanted to say thanks for sharing!

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Thanks @tval for documenting your journey and also sharing your experience. I think it will be very helpful to others who would like to travel to Japan in the future for reference.

Amazing selection of cards you managed to haul and I hope you are able to check quite a lot of cards off your vintage collection list. Thanks also for highlighting the negotiating strategy which I personally feel is a very underrated aspect in the hobby. Glad to know you were able to get good deals by haggling.

Finally the whole secret elevator code just reminded me of this

Thanks you again.

Cheers!

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Wow, that’s a great haul! I’m glad you were able to find those cards and enjoy the hidden shops. It’s such a joy hunting for cards in Japan!

But one point is important to me. You said:

This kind of behavior gives us foreigners a bad reputation in Japan. Negotiating as a retail customer isn’t very common, and while it’s sometimes okay to ask, pushing for a deal after being told “no” is seen as very rude. It only worsens the already less-than-great image of foreigners.
So, for anyone visiting Japan, I’d ask you to be cautious with haggling, or if you’re unsure, it’s best to avoid it altogether.

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Nice haul! Some cards in there I’d love to put into a binder I just bought one for my trip to Japan will be jumping between akihibara and ikebukuro for a couple of weeks myself shortly

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First of all, great haul and Japan is truly a paradise to get vintage cards for fair deals. Love to see that you enjoyed your time there.

But I don’t want to spoil the party with negativity but I have to agree with @genchiro words. Japan is not the Middle East, where haggling is part of the everyday culture. Negotiating heavily, as you described it in your original post, is considered very rude and if I am honest, I find it disrespectful. Especially if it’s on a bunch of vintage cards that are already really cheap compared to the prices in North America or Europe. The reputation of foreign tourists is already not the best in Japan and this kind of behaviour just makes it worse.

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That was a yikes for me too
We’re being blamed for the rice shortage right now lol

That being said, @tval I really appreciate you sharing your finds and will check these shops out. I’m glad that you were able to have such a positive experience during your time here :slightly_smiling_face:

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I suppose there’s no right or wrong answer, and perhaps a separate post is warranted to create a solid forum for discussion on this as I don’t want this post to spiral but the best I can do is offer my own perspective and experience with this.

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If you’re going in thinking “Japan is the middle east let’s haggle” then it’s a bad look all around and also very unfounded given there’s no correlation in the cultures. I treated these discussions no different than I do with eBay sellers and card shops in the US. Certain things are negotiable and others aren’t but the real goal is to have a win-win between both buyers and sellers.

Just like in the US where food, clothing, hotels, etc are all non-negotiable of course the same applies to Japan. Thinking anything else would make us look pretty dumb.

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It’s my personal opinion (and acknowledge that we’ll never get to a consensus here since it’s not a provable fact) that collectibles is a negotiable market no matter where you are.

My 3 biggest reasons are:

  1. Unless graded by PSA, card condition is a debatable subject. There are no hard lines

  2. The market value changes every day. At the time the card was priced the opportunity cost will likely be out of date.

  3. Lastly, and most importantly, every one of these store operators negotiated to buy each card previously. They post maximum offer prices and then when a local comes in to sell they evaluate the cards and negotiate with them. It’s the number one reason a card shop has a negative review is because the shop owner negotiated too hard to procure at a low price. This is the most important point because it means that regardless of whether you’re in the US, Japan, or France the people you are buying from are negotiators themselves, and are used to the process. Even if it’s less common for buyers to ask about it, it’s still a process that they themselves do.

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Now, just because point (3) holds doesn’t mean “negotiate everything until you win”. The real beauty of this is when both parties can walk away happy.

What situations would that make sense in?

  1. Using a passport to remove 10% taxes: always worth asking since it has no affect on the store when they are authorized by the Japan government to do this and if anything it’s brings in more volume for them. Owners were always excited when I asked about this perk - something that they spent time filing for to offer to customers. Many stores don’t have the authorization so just need to ask beforehand.

  2. Asking which spend threshold would make them happy with a deal. This can be a win-win since you’re offering more volume in exchange for a better price per card. If anything this was usually brought up by the card shop and not me

  3. Paying in cash. As previously mentioned this isn’t the most ethical on the store-side since they really should be paying fair taxes but most shops immediately took my offer if I added in I’d do cash - it’s very clear that this is a win for them.

  4. Huge market price discrepancies. If I saw something that was vastly different in price for the same condition on eBay or another shop I would bring it up. This may not feel like a win-win at first but at the end of the day these shops want to ship volume and it’s not feasible to update the prices of 1000s of cards continuously. If the price is < 5% different then don’t waste their time. But if it’s very significant (e.g. double) then bringing it up actually helps them realize why the card hasn’t been selling. You basically did some QA for them. Again, don’t justify this as “you doing them a favor” if it’s a small delta - but in the case of very outdated prices on niche cards chances are the card was collecting dust because no one bothered to raise the question.

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Okay now on the point that I think added the most controversy above - and clearly wasn’t intended to: asking to negotiate even when it seems like you can’t.

This is on me for not adding more color to this since it could easily be misinterpreted as “I want this for $10…no…please…no…please…no”. Don’t do that. It’s rude.

What I meant by this is 2 things:

(1). Looking at the 4 strategies above, I often found conversations would go like this:

A: “Is this negotiable?”
B: “No sorry!”
A: “No worries! Totally understand. I do want to clarify though, even if I buy both of them in cash?”
B: “oh possibly! what price were you hoping for?”

All to say, I didn’t mean “keep pressing your number” but rather “find out what would help them”.

(2). In a similar vein, you need to politely find out if it’s negotiable before going too deep on prices. Otherwise it will come across as rude. A big mistake here is talking to an associate at a corporate / chain card firm like Girafull or Clove who has no ability to reevaluate prices. Usually they would say nothing was negotiable and I would ask if there was someone who evaluated prices that I could offer a deal with. Once I was speaking to person in charge of that then the usual flow above to identify if there were any win-win scenarios took place (something that would have been impossible and a waste of time if I was speaking with an employee who didn’t have the authority to reevaluate anything).

Conclusion here: as the comments above highlight, there are ways this can go wrong if you are just being a brick wall and asking for a ripoff. But try to understand if the first no is because of both sides jumping to conclusions vs. if there’s actually a win-win scenario.

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A separate aside that I think is valuable: negotiation is usually assumed to be slimy or anxiety inducing. However, nearly every academic study on this stuff highlights that it’s actually a great way to form relationships. In fact, 3 of the shop owners gave me their emails and phone number (WhatsApp) after in case I ever wanted more stuff.

Whether it’s for an apartment, a new job, or something as basic as Pokemon cards if you can authentically and politely find out if something is negotiable then it can be a win for everyone. It’s just a dance that requires practice and authenticity.

Another fun fact: once you find out whether something is negotiable, taking the first offer actually makes sellers less happy in hindsight (all academically studied multiple times with high statistical significance - peer review isn’t a perfect system but it’s the best we’ve got).

If you think about the psychology of it it make sense: if you entered a negotiation on a job offer and told the recruiter “I’ll work for $60k” and they immediately say yes you’ll probably wish you had asked for more. But when both sides are hesitant and asking more questions or throwing in side offers then at the end both parties feel better on average, even if it’s a worse deal which is crazy to think! It goes both ways, paying more than market on a card that you negotiated down slightly but still not enough gives you a feeling that you “earned this one”, maybe you psychologically think the condition is better or you just feel good that you shaved off 5% even though deep down you know it’s still 10% above market.

Of course, being too aggressive or making really bad deals and being on the losing end don’t apply here. But for all the stuff in the middle the research is fascinating. I can DM folks with research papers if anyone is intellectually curious here.

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I’ll end with a few final comments:

  1. Make sure you pass the red face test (if you even get to the point that something is negotiable). I didn’t even bother asking for a different price on the CD Venusaur that was like $5. At that point just give them some business. If you were a seller what would you want / take? Don’t lie to yourself

  2. When asking if there was someone who had the ability to reevaluate condition or price I was always fully prepared for the case that the price could actually go up not down. My point (2) on why this is a negotiable market goes both ways and they may increase an outdated price in a haul. This wouldn’t be fair if they did it to someone trying to check out normally but it’s fair game if you enter a negotiation - can’t leave a negative review for that when you are the one who started the conversation of reexamining the price.

  3. If you’re doing this to flip the cards rather than enjoy them for life then I really do hope you reconsider. It’s a lose-lose here. In this case the shop owner gets less and the future owner of the card still has to break the bank to pay the original price when you’re just a middle man. It’s a loss for you too because if you put the exact same amount of time into just studying finance or something I promise you’ll make way more money with a disciplined approach in real investing not card flipping. Leave Pokemon to the people that actually want to own the card to bring them joy.

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I’m sure some folks will agree and others will disagree with my perspective above. That’s okay. As said there’s no right or wrong answer but just assume good intent and do try to get to know the shop owners who are fun to talk to about the hobby. I don’t want this post to become a typical comments section with fighting. I think the two comments above calling me out have some validity to them and I tried to clarify in a way that still keeps both points valid (negotiating can be good, but also don’t be rude and do it right).

Hoping this is genuine and helpful for another fan out there. I’ll be off in surgery later today so will likely revisit this thread in a few days when I’m recovered - wish me luck! :see_no_evil::sob:

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You make some good, nuanced points. Best of luck with your surgery king.

There are a lot of academically curious people here, please share links to the studies that you cite at your convenience

First of all, all the best for your surgery and I wish you a fast recovery.

I appreciate that you wrote this detailed post from your point of view (and you certainly have some valid arguments) and initially I did not want to go deeper into it, but there are just a few things that I want to point out.

I am sorry but those two points contradict each other. I know about the passport tax situation in Japan and think it’s completely legitimate that you brought it up (which I would not consider negotiating at all to be honest because as you said, it has no direct effect on the store itself). In your third point you basically say that as soon as you said you are paying cash they were happy to give you a discount because (assumingy) they don’t give you an official invoice (which by the way suggests tax fraud by the store which is actually a really serious offense).

Still, if you register your passport they have to give you an official invoice so store wise it could not make any difference if you pay cash or card.

Don’t get me wrong, but you bought about 160 cards shown in your pictures. You said you visited 60 card stores. Which is an average of not even 3 cards per store (I know that you probably did not buy cards in every single store, but even if you just bought cards in a quarter of the stores, it’s an average of a little bit over 10 cards per store). Those are not really high numbers if I am honest.

Don’t get me wrong, but as long as the cards are not completely destroyed (which they don’t seem like in your pics), those initial prices are way lower than eBay prices on most of them. Maybe this may be the case on a handful of cards, but usually if cards don’t sell for a long time stores change the respective price labels or put a “XX % discount” sticker on it. I have spent 6 weeks in Japan and went to many card stores all the way up north from Sapporo down to Hiroshima and have seen those stickers or labels put over old labels basically at every single store.
Furthermore, yes sometimes prices change rapidly from day to day, but usually just on hyper modern cards (or if there is a certain hype like the waifu craze last year). You mainly bought vintage cards where prices don’t move fast in todays market.

Lastly I want to point out that you cannot compare the situation of a store buying your (or someone elses) cards (which I agree then negotiating is completely okay) or if you are the buyer of the cards.

I watched some of Pokemon Stevens videos in Japan (and he bought probably 200 times more cards than you did and also a lot of high end cards) and I cannot remember him saying anything about (or seeing him) negotiating with the card stores.

Still, you cannot change the fact that negotiating heavily is considered rude in Japan. As said by others, if you buy large quantities or buy a high end card, asking politely for a price reduction is okay but as soon as they decline it you should not stretch it any further.

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Saving places from your list to visit soon, thank you again for the detailed post.

Which items is this applicable to, where did you hear about this?

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