Its about 1/10th the value of the other 1st base holos.
Is there something I’m not getting here?
Its due to the release. The machamp is essentially a promo card, was easily available through purchasing a deck i believe among other items, and was never pulled from the packs, which hold the value that transfers over to the cards
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Parker already hit the nail on the head. I remember as a kid it seemed like all my family members bought me starter decks with the Machamp for Christmas instead of the packs. I remember having Two or three of them wishing they grabbed packs instead. It’s just a terribly common card. A 1st edition base caterpie is probably worth around the same amount or close 
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Quite expensive in PSA 10
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Let’s just say you will never find a machamp from base set that is not first edition, that alone says it all
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@elvisoak , @parkermrparker , @mcorey777 , I believe you’re referring to the shadowed version. This is the reason why I started this thread. I believe there is widespread conflation of the shadowed and shadowless version that is driving down the shadowless price.
@acebren , Yes, the last sale recorded on pokemonprice was comparable to other psa 10 1st base holos, but historically it’s about 1/3 the value of the others.
To my understanding all three variants (1st, shadowless, shadowed) of base Machamp were printed with the 1st stamp. It is rumored that the ratio of 1st/shadowless/shadowed of all base set cards is 1/1/10 implying that there are only 2x as many 1st shadowless Machamp examples than the other 1st base holos despite its 1/10th value in played condition (psa 10 buyers have largly recognized the distinction).
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All my machamps are shadowless and mint that I got for $5-$10 range a few months ago. Also the ones I got as a kid were also shadowless but i do know there is a shadowed version and i believe a cosmos version. Mine might not be Psa 10s but I personally will never value a machamp high but I’m glad the 10s are fetching good prices
I think you’re right. The 1st shadowless version is just valued lower because people associate it closely with the revised 1st shadowed version which everyone and their brother has 3 of.
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Do we actually know why the Machamp included in the theme deck was basically an unlimited card with a 1st ed stamp on it?
Like if it was supposed to be 1st edition why was it not a proper shadowless 1st edition card? Or why didn’t they just included it as an unlimited holo like everything else.
And if the reason for the low price is simply because of the association with the 1st ed unlimited style one and lack of knowledge maybe you have found something that is really undervalued 
As others have said it is cheaper because you could get it in the 2 player starter deck and you still can. Sealed shadowless decks are still available on eBay and you will find yourself a mint copy along with dozens of other shadowless cards. It is an absolute guaranteed Machamp unlike heavy packs that are always a guess as to which holo you might get.
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…well that’s not entirely true
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Shadowless Machamp was included in ‘‘Shadowless’’ theme decks that can still be found sealed nowadays (i still hold onto my sealed guaranteed shadowless theme deck).
These decks were ‘‘fairly’’ cheap, even during the start of 2019…Nowadays and after the last market influx the prices of them raised a ton too; its hard to find a cheap copy, even PSA9 Shadowless Machamps that were selling for $100 are now over $350.
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I am aware that these exist and they are worth more money than a first edition one
Also the psa 10s are also worth a lot because it’s still very hard to get a psa 10 for the shadowed and shadowless version
@greenpotatoes, @pokemonargentina, Thanks so much, this was my other suspicion. You’re right, ebay has a couple examples of the shadowless version in that same single card packaging as the unlimited starter deck version.
Does anyone know if 1st shadowless Machamp was able to be pulled from 1st edition booster boxes? If so, is there any way to differentiate this true 1st edition card from the shadowless pulled from either starter decks or shadowless (non-1st) booster boxes?
that alone says nothing. There’s a ton of variation.
Starter deck only. You can’t pull Machamp from a pack.
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Just check out the psa pop report, nearly x3 more PSA 10s than any other holo.
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It says it’s the easiest first edition shadowless card you can obtain from the set, naturally that will also impact the price of the card
Shadowless is still different than unlimited. He specifically asked why 1st ed shadowless machamp is low value. It’s not an unlimited card.
Yes the population report of all other 1st edition PSA 10 holos is on average somewhere between 70 and 90, and 1st edition Machamp has 339 PSA 10 examples, however PSA does not differentiate between shadowless and unlimited Machamp as it does for all other cards in the set.
@raichuforyou, You know anything about how many shadowless Machamps exist relative to other shadowless cards? I’d like to learn how and why we got 1st, shadowless, and then unlimited.